JourneyOnline

The Network211 Strategy Expanded

The Network211 core strategy then expands from impacting individuals to being more group specific. The template is the same but targeted audiences will be added. The expanded strategy still focuses on our vision: to proclaim Christ to all people, build a global community of believers, and work with our partners in ministry. Here are some examples of the expanded strategy.

  1. Top Ten Languages of the The starting point to reaching the 3.8 billion “Internet Users” as a people group is to engage them where they are so that we can take them to where they need to be in Christ. The question then became, “What languages are Internet Users using?” Internet World Stats reports that over 83.3 percent of Internet Users use one or more of the “top ten languages of the Internet.”10 The goal for Network211 became to offer our main evangelism sites in the top ten languages of the Internet, which we completed in 2017 (www.JourneyAnswers.com and www.WhoJesusIs.com).
  2. Communities. The core strategy focused on reaching individuals by addressing their heart-felt needs and life This general approach has yielded results. The expanded strategy considers how we can reach people who are members of a specific audience so that we can address the needs and issues that are particular, if not unique, to them. Initially, we called this “targeted audiences” but now prefer to use the term “communities.”

One example is Network211’s The Warrior’s Journey that is found at www.TheWarriorsJourney.org. This online community, designed as a resource to help warriors and their families discover and grow in their journey with God and find wholeness in life, addresses their unique issues, connects them with chaplains and believers who have served in the military, and directs them to faith-based partner organizations who can continue to journey with them to address their specific needs, such as PTSD. The Warrior’s Journey incorporates a wealth of content, such as videos, articles, and daily devotionals that will help our warriors and their families navigate the issues of life. This online resource combines evangelism and daily discipleship into one community.

The expanded strategy for Network211 offers similar online resource communities for a variety of targeted audiences. Examples of this are communities for each of the major religions of the world, such as Hinduism, Buddhism, and Islam. Other communities to consider focus on youth, university students, seniors, and people dealing with addictions. Network211 need not be the expert in each of these arenas but rather partners with people with specific areas of expertise. We initiated The Warrior’s Journey because that door was the first to open and respond.

  1. Journey Online. As mentioned earlier, we are transforming our presentation of the Network211 online church, GlobalChristianCenter.com, to become “JourneyOnline.” The focus will be altered slightly to highlight our desire to help individuals grow in their journey with God. The content will focus on how to apply God’s Word to daily life. JourneyOnline will be Network211’s community of faith for the English language. It will feature our evangelism sites and move the viewer seamlessly into our discipleship content.

Our goal then is to offer JourneyOnline as a community of faith in each of the top ten languages of the Internet. The plan is not to translate all content from English to the specific language but rather to curate original content from Network211 ministry partners. This will increase our effectiveness in communicating the gospel, as the content will be designed specifically to reach the users of that particular language. Also, this will allow Network211 to work with Assemblies of God churches around the world to produce an online community with quality and effective content and follow up.

  1. Content for Local Churches. Ministry partners can embed virtually all content offered by Network211 on their websites so that they can use the Internet as a tool for sharing the gospel. We call this “Content Syndication.” Local churches can present their websites beyond being an electronic brochure and can engage their viewers in evangelism and ongoing discipleship with our content.

A second opportunity for local churches to use the Internet as a tool of the gospel is by partnering with Network211 in a “Target Evangelism Campaign” (TEC).

Network211 will geo-target an advertising campaign around specific areas of the church and immediately direct individuals to the 1-2-1 Connector team of the church. The team is comprised of church members who will respond to inquirers and invite them to their church. The idea is that the church will spent their advertising dollars on a TEC as an evangelistic outreach.

    1. Partnerships. A vital component of the Network211 strategy expanded is partnerships. We can leverage over 100 years of global missionary service to partner with Assemblies of God churches worldwide and create a network to minister to individuals from “searches to churches.” Here are some examples of how our strategy can use Indigenous Principles and Cooperative Multinationalism to benefit everyone involved and help build the Kingdom of God.
      • A. Partnerships with Assemblies of God (AG) churches worldwide. Network211 partners with the Assemblies of God around the world. An example is the AG in India, led by Pastor David Mohan. We promote our evangelism websites as well as our online church with an advertising campaign in India. People in India view our sites, click an evangelism response button, and then write to us. Pastor Mohan has teams in place, led by Noel Pentony, who serves as the “Head Coach.” These teams are the Network211 1-2-1 Connectors who respond to the Inquirers within 48 hours. They direct Inquirers to our online discipleship content and request the Inquirers contact details. An AG pastor visits the Inquirer in his or her home in an attempt to direct the person into a local church. Network211 implements the aforementioned missions strategies as we partner with believers in India who serve as Connectors and the Assemblies of God in India who oversees the project and gleans the results—people in their churches.In a similar manner, Network211 partners with Assemblies of God World Missions missionaries. In major cities of the world, missionaries who are planting churches can partner with Network211 in a Targeted Evangelism Campaign. The missionary can lead a team of Connectors who follow up and invite Inquirers to church.
      • B. Partner with local churches. Network211 can partner with local churches anywhere in the world by providing content for their websites. Churches who become Network211 ministry partners can embed our content on their websites and present it as their own. They have the assurance the content has been vetted and approved and the content can be refreshed regularly so that the church’s pages are This can be especially impactful for a smaller church that lacks the resources and ability to maintain a website.
      • C. Partner with churches and missions agencies. As people migrant to different nations, some voluntary and others forced, it creates an issue for a local church or a missions agency because might not be equipped to minister to people coming from various nations. For example, many churches in Europe are not equipped to evangelize refugees from the Middle East who use Arabic or Farsi as their main language. Another example is churches in major cities such as Vienna, Austria, or Los Angeles, California that have a large number of languages represented in their population.

Network211 can partner with these churches as we offer evangelism in the top ten languages of the Internet and are developing our strategy to offer JourneyOnline in those same languages.

  1. Three key questions plus one. Network211 has a strategy to address the three fundamental questions groups must ask when working in cooperation, as mentioned in Dr. Flattery’s paper on Cooperative Multinationalism.
      • A. Who will be in control? Network211 will create and administrate the online resources. Ministry partners are encouraged to provide content as well as their evaluation of the presentations so as to ensure the message is effective and the follow- up is completed.
      • B. Who will do the work? Network211 will do its part, as mentioned in the answer to the first question. As we work with those who are experts in their field, we will rely on our partners for their expertise and content to produce an effective online resource.
      • C. Who will provide the finances? Initially, Network211 will raise the funds to create online resources and to purchase advertising on search engines such as Google and Baidu. Ideally, ministry partners will provide funds as well. Targeted Evangelism Campaigns (TEC) are funded solely by ministry partners.
      • D. Who receives the credit? This question was not presented in Dr. Flattery’s aforementioned paper but is an important one to consider. Network211 websites are “white labeled,” which means our name is not readily The goal goes against popular advertising because this approach does not build our brand. The goal is to minister to individuals and to get them into local churches. Our strategy is to build the ministries of our partners, specifically the local church. In that light, our partners get the credit. Ultimately, the Lord receives and deserves the credit.

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10. Ibid.